Big industry events are always the best place to announce new things. Companies will have hundreds, if not thousands, of eyes on them for the big reveal. It’s an exciting time for the company and consumers alike. Who wouldn’t get excited about all of the news out there?
The New York International Auto show is one of the largest auto shows out there. Almost every major car company is represented, and they are all vying to make the biggest announcement of the event. Toyota certainly came out swinging with a slew of announcements for the future. They announced a few new models, some future plans, and offered quite a few interactive experiences for those in attendance.
Toyota Announcements at the New York International Auto Show
Of course, the biggest announcements from team Toyota were the new cars that were announced. The 2020 Toyota Highlander led the charge. It is the new and improved SUV that matches efficiency with power. The Highlander will be sharing center stage with the 2020 Toyota Yaris hatchback design. The Yaris offers up more space while keeping things compact and efficient. These two vehicles made their world premiere at the auto show.
The 2020 Toyota GR Supra also made an appearance at the New York International Auto show. This vehicle has been in the making for some time and it is finally ready to be shown off. Attendees could try out a GR Supra driving simulator to see what it feels like to get behind the wheel before it hits the market. Folks could also enjoy a VR experience of a Toyota concept vehicle.